Employee Generated Content - Creating an engaging brand presence by promoting the stories of fellow employees on various social media channels. 

Idea : To create employee centric stories that helped build a good brand value in the market

Concept : Taking into account how different city folks use adjectives to describe them selves like folks from NY would be called "NewYorkers", similarly employees at The Smart Cube would referred to as "SmartCubers". Hence, the identity of "#SmartCuber Stories" came into place.

 

P.S - You can see me working around mic placement in the starting scene. As an experiment, we decided to use BTS shots as fillers during the video. They will be used for intro animation, outro animation, text slides ect.